Introduction to SPC’s new Account Executive Kirk Hardcastle and SPC’s Ambassador Program

Hello SPC owners–

I am Kirk Hardcastle, your new Account Executive (Premium Channels) and Brand Ambassador for Seafood Producers Co-Op. My wife Heather, 6 year old daughter Kiele and our 2 dogs Choco and Bella thrive on seafood and embrace any chance we have to encourage others to support sustainable seafood. I’ve have been a commercial fisherman for over 20 years, direct marketer and fishing business owner for near 15 years and have been in the food industry for 35 years. I love seafood and everything about the cuisine culture and look forward to helping SPC enter new markets. I will be roaming out and about drumming up new market systems with the help of SPC fishermen in this Ambassador program. So If you need anything and/or are interested in help getting started, please reach me at (907)209-2209 or

If you weren’t able to attend the March 27th Sitka Town Hall with Kirk Hardcastle talking more about SPC’s Ambassador Program, we have his PowerPoint slide deck below that you can download. There is also a Facebook live video of the Town Hall on the SPC Owners’ Facebook page.